As we continue on our journey towards a more sustainable future, I am filled with gratitude and pride for what we have achieved together over the past year. Our commitment to the environment is not just a promise; it is a reflection of the actions we take every day. I am thrilled to share our progress on the sustainability goals we set at the beginning of the year.

Our Dedication to Minimising Returns

We aimed high with a goal to cut our return rate by an additional 5% from the previous year, and I'm delighted to report an 8.2% reduction. This success reflects the superior quality and fit of our products, and it resonates with our collective mission to diminish waste and emissions tied to returns.

Advancing with Recycled Fabrics

One of our pivotal commitments this year was to increase the integration of recycled fabrics into our production processes. I'm thrilled to announce that for all our 2023 productions, we've met our goal of using 30% recycled materials. These products, marked by a distinctive recycled symbol in our e-commerce platform, will be available throughout 2024. This initiative stands as a significant stride towards our environmental responsibility and a testament to our enduring pledge to the earth's well-being.

Towards Climate-Neutral Transportation

We kept our promise to achieve 100% climate-neutral transportation within the EU, reflecting our resolute commitment to curbing our carbon footprint and tackling climate change head-on. Through strategic partnerships and innovative approaches, we ensure that the delivery of each product within the EU upholds our environmental values.

Transitioning from Plastic to Paper Packaging

In our journey to eradicate plastic waste, we've made a noteworthy transition in our packaging strategy. While we have successfully eliminated plastic packaging for all new product lines, it's important to note that items currently in stock may still contain plastic packaging. Over time, as we replenish our inventory with newly produced items, you will increasingly notice our shift to eco-friendly paper packaging. This transition not only aligns with our sustainability ethos but also resonates with our community's growing preference for environmentally considerate packaging.

In conclusion, I wish to express my profound gratitude to you, our esteemed customers and team members, for your steadfast support and enthusiasm. Your commitment fuels our progress and inspires us to set new benchmarks in sustainability.

Together, we are forging a positive impact, step by step. We eagerly anticipate what we can accomplish as a united force in the years ahead.

Johannes Franzén CEO